The "process" approach puts emphasis on ways to promote, motivate, encourage, nurture or guide the process of knowing, and abolishes the idea of trying to capture and distribute knowledge. Treating "knowledge as a process" usually considers enabling the development and flourishing of communities as a key solution for knowledge leverage.

Firms adopting this approach, focus on the creation of communities of interest or practice (self-organised groups which 'naturally' communicate with one another because they share common work practices, interests, or aims), to address knowledge generation and sharing. The emphasis in this case is on providing access to knowledge or facilitating its transfer among individuals.

For example, companies like British Petroleum, Skandia, Buckman Laboratories and Matsushita strive to create corporate environments that nurture knowledge communities, in order to facilitate the exchange of ideas and collaboration across the organization.